TikTok Landing Page View Rate measures the share of clicks that actually loaded your landing page. Low rates suggest slow load times or bounce issues.
TikTok LP View Rate = ( TikTok Landing Page Views ÷ TikTok Clicks ) × 100
| Metric | Definition |
|---|
| TikTok Landing Page Views | Total landing page loads from TikTok ads |
| TikTok Clicks | Total clicks on your TikTok ads |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | TikTok Ads |
| Aggregation | Ratio |
Example
Your TikTok campaign received 20,000 clicks and 16,000 landing page views in January:
| Ad Group | Clicks | LP Views | LP View Rate |
|---|
| Prospecting | 12,000 | 9,600 | 80% |
| Retargeting | 6,000 | 4,800 | 80% |
| Lookalike | 2,000 | 1,600 | 80% |
| Total | 20,000 | 16,000 | 80% |
How It Works
TikTok Landing Page View Rate divides landing page views by clicks and expresses the result as a percentage. An 80% rate means 80 out of every 100 clicks resulted in a fully loaded page. The remaining 20% bounced before the page finished loading—often due to slow page speeds, poor mobile experience, or users abandoning before load completion.
When to Use
| Scenario | Action |
|---|
| Page speed diagnosis | Rates below 70% suggest critical load time issues |
| Mobile optimization | Compare rates between mobile and desktop traffic |
| Landing page testing | Measure which pages retain more clickers |
| Campaign troubleshooting | Identify ad sets with unusually low load rates |
| Metric | Relationship |
|---|
| TikTok Landing Page Views | Numerator — completed page loads |
| TikTok Clicks | Denominator — total ad clicks |
| TikTok Cost per LP View | Cost efficiency — affected by this rate |
