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TikTok Landing Page View Rate measures the share of clicks that actually loaded your landing page. Low rates suggest slow load times or bounce issues.

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Formula

TikTok LP View Rate = ( TikTok Landing Page Views ÷ TikTok Clicks ) × 100

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Formula Components

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Example

Your TikTok campaign received 20,000 clicks and 16,000 landing page views in January:

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How It Works

TikTok Landing Page View Rate divides landing page views by clicks and expresses the result as a percentage. An 80% rate means 80 out of every 100 clicks resulted in a fully loaded page. The remaining 20% bounced before the page finished loading—often due to slow page speeds, poor mobile experience, or users abandoning before load completion.

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When to Use

See all TikTok Clicks metrics →