TikTok Landing Page Views measures how many times your landing page fully loaded after a click. Lower than clicks indicates drop-off before the page loaded.
TikTok Landing Page Views = SUM ( Landing Page Views ) FROM TikTok Ads
| Metadata | |
|---|
| Type | Number |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your TikTok campaign received 12,000 clicks but only 9,600 landing page views in March:
| Ad Group | Clicks | LP Views | Drop-off |
|---|
| Prospecting | 7,200 | 5,760 | 20% |
| Retargeting | 3,600 | 2,880 | 20% |
| Lookalike | 1,200 | 960 | 20% |
| Total | 12,000 | 9,600 | 20% |
How It Works
TikTok Landing Page Views counts clicks that result in a fully loaded landing page. Unlike total clicks, this metric only fires when your page loads completely. The gap between clicks and landing page views reveals bounce and load-time issues—a significant drop-off suggests slow page speeds or mobile optimization problems.
When to Use
| Scenario | Action |
|---|
| Page speed diagnosis | Large click-to-LP-view gap indicates slow load times |
| Mobile optimization | Check if mobile landing pages load properly |
| Traffic quality | Use LP views instead of clicks for cleaner traffic data |
| Campaign comparison | Identify which ad sets deliver actual site visitors |
| Metric | Relationship |
|---|
| TikTok Clicks | Total clicks — LP views should be close to this |
| TikTok Cost per LP View | Cost efficiency for actual page loads |
| TikTok LP View Rate | Percentage of clicks that loaded the page |
