Total comments left on your ad. Comments often indicate strong opinions or questions about your product.
TikTok Comments = SUM ( Comments )
Example
Your product launch campaign received 1,847 comments across all ad groups in June.
| Campaign | Comments | Impressions | Comment Rate |
|---|
| Product Demo | 1,234 | 425,000 | 0.29% |
| UGC Testimonials | 613 | 312,000 | 0.20% |
How It Works
TikTok counts each comment left on your ad by viewers. Comments indicate deeper engagement than likes—users take time to type a response. High comment counts often signal content that sparks curiosity, questions, or strong opinions about your product.
When to Use
| Scenario | Action |
|---|
| Measuring content resonance | High comments indicate strong audience interest |
| Identifying FAQ opportunities | Analyze comment themes to improve messaging |
| Evaluating ad creative | Content that sparks discussion drives awareness |
| Community building | Ads with many comments help build brand presence |
| Metric | Relationship |
|---|
| TikTok Engagements | Total of all engagement types (includes comments) |
| TikTok Likes | Lighter engagement signal than comments |
| TikTok Shares | Indicates content worth spreading |
