How many users followed your TikTok account after seeing your ad.
TikTok Follows = SUM ( Follows )
Example
Your brand awareness campaign generated 2,847 new followers across all ad groups in June.
| Campaign | Follows | Impressions | Follow Rate |
|---|
| Brand Story | 1,534 | 425,000 | 0.36% |
| Creator Collab | 913 | 312,000 | 0.29% |
| Product Demo | 400 | 180,000 | 0.22% |
How It Works
TikTok counts each time a viewer taps the follow button on your ad or navigates to your profile from the ad and follows. Follows indicate strong brand interest—users want to see more of your content in their feed. This builds long-term organic reach.
When to Use
| Scenario | Action |
|---|
| Measuring community growth | Track follower acquisition from paid campaigns |
| Evaluating brand interest | High follows indicate strong brand appeal |
| Comparing creative performance | Content that drives follows builds lasting value |
| Planning organic strategy | More followers means more organic reach |
| Metric | Relationship |
|---|
| TikTok Cost per Follow | Cost efficiency of follower acquisition |
| TikTok Engagements | Total of all engagement types (includes follows) |
| TikTok Profile Visits | Users who visited your profile (may or may not follow) |
