How many times your ad was shared. Shares extend your audience organically at no extra cost.
TikTok Shares = SUM ( Shares )
Example
Your brand campaign generated 3,245 shares across all ad groups in June.
| Campaign | Shares | Impressions | Share Rate |
|---|
| Viral Challenge | 2,156 | 425,000 | 0.51% |
| Product Demo | 734 | 312,000 | 0.24% |
| Brand Story | 355 | 180,000 | 0.20% |
How It Works
TikTok counts each time a viewer shares your ad to their followers, friends, or other platforms. Shares represent the highest level of engagement—users actively distribute your content to their network. Each share extends your organic reach at no additional cost.
When to Use
| Scenario | Action |
|---|
| Identifying viral content | High share rates indicate content worth boosting |
| Measuring organic amplification | Shares extend reach beyond paid impressions |
| Comparing creative performance | Shareable content resonates most with audiences |
| Optimizing for awareness | Prioritize ad formats that encourage sharing |
| Metric | Relationship |
|---|
| TikTok Engagements | Total of all engagement types (includes shares) |
| TikTok Likes | Lighter engagement signal than shares |
| TikTok Comments | Indicates audience discussion and interest |
