How many users visited your TikTok profile after seeing your ad.
TikTok Profile Visits = SUM ( Profile Visits )
Example
Your brand campaign drove 4,532 profile visits across all ad groups in June.
| Campaign | Profile Visits | Impressions | Visit Rate |
|---|
| Brand Story | 2,156 | 425,000 | 0.51% |
| Product Demo | 1,534 | 312,000 | 0.49% |
| UGC Content | 842 | 180,000 | 0.47% |
How It Works
TikTok counts each time a viewer taps on your profile from an ad. Profile visits indicate strong brand curiosity—users want to learn more about your brand before following or purchasing. This is a mid-funnel signal between ad view and follow.
When to Use
| Scenario | Action |
|---|
| Measuring brand interest | High profile visits indicate curiosity about your brand |
| Evaluating ad creative | Content that drives profile visits builds brand awareness |
| Comparing funnel stages | Compare profile visits to follows to measure conversion |
| Optimizing for discovery | Prioritize content that encourages profile exploration |
| Metric | Relationship |
|---|
| TikTok Cost per Profile Visit | Cost efficiency of driving profile traffic |
| TikTok Follows | Users who followed after visiting profile |
| TikTok Engagements | Total of all engagement types |
