Avg. Funnel Stage measures the average deepest point in the purchase funnel visitors reached per session, from landing (0) through to purchase (6).
Avg. Funnel Stage = SUM ( Max Funnel Stage per Session ) ÷ Session Count
| Metric | Definition |
|---|
| Max Funnel Stage per Session | Deepest funnel stage reached (0-6) in each session |
| Session Count | Total number of sessions |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Average |
Example
Sessions averaged a funnel stage of 2.4/6, indicating most visitors view products but few reach checkout.
| Funnel Stage | Description | Sessions | % of Total |
|---|
| 0 | Landing | 10,000 | 100% |
| 1 | Browse | 7,500 | 75% |
| 2 | Product View | 5,000 | 50% |
| 3 | Add to Cart | 2,000 | 20% |
| 4 | Begin Checkout | 800 | 8% |
| 5 | Shipping/Payment | 500 | 5% |
| 6 | Purchase | 300 | 3% |
How It Works
The purchase funnel is divided into stages: Landing (0), Browse (1), Product View (2), Add to Cart (3), Begin Checkout (4), Shipping/Payment (5), and Purchase (6). This metric averages the maximum stage reached across all sessions.
When to Use
| Scenario | Action |
|---|
| Low average funnel stage | Improve product discovery |
| Comparing traffic sources | Identify which channels drive funnel progress |
| Checkout optimization | Focus on stages with largest drop-off |
| Campaign performance | Measure how far campaign traffic progresses |
| Metric | Relationship |
|---|
| Intent Score | Purchase likelihood |
| Session Score | Overall engagement |
| Avg. Products Viewed | Product exploration |
