Avg. Funnel Stage: Purchase Funnel Progress

Avg. Funnel Stage measures the average deepest point in the purchase funnel visitors reached per session, from landing (0) through to purchase (6).

Formula

Avg. Funnel Stage = SUM ( Max Funnel Stage per Session ) ÷ Session Count

Formula Components

Metric	Definition
Max Funnel Stage per Session	Deepest funnel stage reached (0-6) in each session
Session Count	Total number of sessions

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Average

Example

Sessions averaged a funnel stage of 2.4/6, indicating most visitors view products but few reach checkout.

Funnel Stage	Description	Sessions	% of Total
0	Landing	10,000	100%
1	Browse	7,500	75%
2	Product View	5,000	50%
3	Add to Cart	2,000	20%
4	Begin Checkout	800	8%
5	Shipping/Payment	500	5%
6	Purchase	300	3%

How It Works

The purchase funnel is divided into stages: Landing (0), Browse (1), Product View (2), Add to Cart (3), Begin Checkout (4), Shipping/Payment (5), and Purchase (6). This metric averages the maximum stage reached across all sessions.

When to Use

Scenario	Action
Low average funnel stage	Improve product discovery
Comparing traffic sources	Identify which channels drive funnel progress
Checkout optimization	Focus on stages with largest drop-off
Campaign performance	Measure how far campaign traffic progresses

Metric	Relationship
Intent Score	Purchase likelihood
Session Score	Overall engagement
Avg. Products Viewed	Product exploration

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics