Avg. Products Viewed measures the average number of distinct product pages visitors browse per session, indicating shopping intent and catalog exploration.
Avg. Products Viewed = Total Distinct Product Views ÷ Session Count
| Metric | Definition |
|---|
| Total Distinct Product Views | Count of unique product pages viewed per session |
| Session Count | Total number of sessions |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Average |
Example
Sessions averaged 3.8 products viewed per visit, with converting sessions showing higher exploration.
| Session Outcome | Sessions | Avg. Products Viewed |
|---|
| Purchased | 500 | 6.2 |
| Added to Cart | 2,000 | 4.8 |
| Browse Only | 7,500 | 2.9 |
How It Works
The Upstack Pixel tracks unique product page views within each session. Multiple views of the same product count as one. Higher product views typically correlate with purchase intent and conversion likelihood.
When to Use
| Scenario | Action |
|---|
| Low products viewed | Improve product recommendations |
| Comparing by traffic source | Identify channels driving product exploration |
| Collection page optimization | Measure click-through to products |
| Cross-sell effectiveness | Track exploration after purchase |
| Metric | Relationship |
|---|
| Avg. Pages per Session | Total pages, not just products |
| Avg. Funnel Stage | Funnel progress |
| Intent Score | Purchase likelihood |
