Avg. Products Viewed: Product Exploration

Avg. Products Viewed measures the average number of distinct product pages visitors browse per session, indicating shopping intent and catalog exploration.

Formula

Avg. Products Viewed = Total Distinct Product Views ÷ Session Count

Formula Components

Metric	Definition
Total Distinct Product Views	Count of unique product pages viewed per session
Session Count	Total number of sessions

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Average

Example

Sessions averaged 3.8 products viewed per visit, with converting sessions showing higher exploration.

Session Outcome	Sessions	Avg. Products Viewed
Purchased	500	6.2
Added to Cart	2,000	4.8
Browse Only	7,500	2.9

How It Works

The Upstack Pixel tracks unique product page views within each session. Multiple views of the same product count as one. Higher product views typically correlate with purchase intent and conversion likelihood.

When to Use

Scenario	Action
Low products viewed	Improve product recommendations
Comparing by traffic source	Identify channels driving product exploration
Collection page optimization	Measure click-through to products
Cross-sell effectiveness	Track exploration after purchase

Metric	Relationship
Avg. Pages per Session	Total pages, not just products
Avg. Funnel Stage	Funnel progress
Intent Score	Purchase likelihood

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics