Session Score is a composite score (0-100) measuring how engaged a visitor was during a session, based on time, interactions, scroll depth, and funnel progress.
Session Score = Weighted Composite ( Time Score + Interaction Score + Scroll Score + Funnel Score )
| Metric | Definition |
|---|
| Time Score | Engagement based on active session duration |
| Interaction Score | Engagement based on clicks, scrolls, and other events |
| Scroll Score | Engagement based on scroll depth |
| Funnel Score | Progress through the purchase funnel |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Average |
Example
Your sessions averaged a score of 62/100, indicating moderate engagement.
| Traffic Source | Sessions | Avg. Session Score |
|---|
| Email | 2,000 | 74 |
| Organic Search | 4,000 | 65 |
| Paid Search | 3,000 | 58 |
| Social | 1,000 | 48 |
How It Works
The Session Score combines multiple engagement signals into a single metric. Sessions with longer active time, more interactions, deeper scroll depth, and further funnel progress receive higher scores. This provides a holistic view of session quality beyond any single metric.
When to Use
| Scenario | Action |
|---|
| Comparing traffic source quality | Identify channels driving engaged visitors |
| Segmenting high-value visitors | Target re-marketing at high-score sessions |
| Evaluating site changes | Measure overall engagement impact |
| Identifying problem areas | Find pages with low average scores |
| Metric | Relationship |
|---|
| Intent Score | Purchase likelihood specifically |
| Avg. Page Score | Per-page engagement |
| Avg. Funnel Stage | Funnel progress component |
