Avg. Page Score: Per-Page Engagement Score

Avg. Page Score measures the average engagement score per page within sessions, reflecting how deeply visitors interact with each page they visit.

Formula

Avg. Page Score = SUM ( Page Scores ) ÷ Total Page Views

Formula Components

Metric	Definition
Page Scores	Individual engagement scores (0-100) for each page view
Total Page Views	Number of pages viewed across all sessions

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Average

Example

Pages averaged an engagement score of 58/100 across 42,000 page views.

Page Type	Page Views	Avg. Page Score
Product Pages	18,000	68
Collection Pages	12,000	52
Blog Posts	8,000	61
Homepage	4,000	45

How It Works

Each page view receives a score based on time on page, scroll depth, and interactions on that specific page. Unlike Session Score which looks at the whole visit, Page Score helps identify which individual pages drive engagement.

When to Use

Scenario	Action
Low scores on key pages	Optimize content and layout
Comparing page templates	Identify best-performing designs
Content prioritization	Focus on improving low-score pages
A/B test evaluation	Compare page scores between variants

Metric	Relationship
Session Score	Overall session engagement
Avg. Max Scroll Depth	Scroll component of page score
Avg. Clicks	Interaction component

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics