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Avg. Page Score measures the average engagement score per page within sessions, reflecting how deeply visitors interact with each page they visit.

Formula

Avg. Page Score = SUM ( Page Scores ) ÷ Total Page Views

Formula Components

MetricDefinition
Page ScoresIndividual engagement scores (0-100) for each page view
Total Page ViewsNumber of pages viewed across all sessions
Metadata
TypeNumber
Data SourceUpstack Pixel
AggregationAverage

Example

Pages averaged an engagement score of 58/100 across 42,000 page views.
Page TypePage ViewsAvg. Page Score
Product Pages18,00068
Collection Pages12,00052
Blog Posts8,00061
Homepage4,00045

How It Works

Each page view receives a score based on time on page, scroll depth, and interactions on that specific page. Unlike Session Score which looks at the whole visit, Page Score helps identify which individual pages drive engagement.

When to Use

ScenarioAction
Low scores on key pagesOptimize content and layout
Comparing page templatesIdentify best-performing designs
Content prioritizationFocus on improving low-score pages
A/B test evaluationCompare page scores between variants

MetricRelationship
Session ScoreOverall session engagement
Avg. Max Scroll DepthScroll component of page score
Avg. ClicksInteraction component
See all Session metrics →