Avg. Clicks measures the average number of click events per session, indicating how actively visitors navigate and interact with your site.
Avg. Clicks = Total Click Events ÷ Session Count
| Metric | Definition |
|---|
| Total Click Events | Sum of all click events across sessions |
| Session Count | Total number of sessions |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Average |
Example
Sessions averaged 28 clicks per visit across 12,000 sessions.
| Page Type | Sessions | Avg. Clicks |
|---|
| Product Pages | 5,000 | 35 |
| Collection Pages | 4,000 | 32 |
| Checkout | 2,000 | 24 |
| Blog | 1,000 | 18 |
How It Works
Every click event (links, buttons, images, interactive elements) is tracked by the Upstack Pixel. Higher click counts typically indicate active browsing and product exploration. Very low clicks may suggest visitors aren’t finding what they need.
When to Use
| Scenario | Action |
|---|
| Low clicks on navigation | Improve menu visibility and UX |
| Product page analysis | Ensure CTAs are getting clicked |
| Comparing page layouts | Test click-through on design variations |
| Mobile vs. desktop comparison | Identify tap-ability issues on mobile |
| Metric | Relationship |
|---|
| Avg. Interactions | Total interaction events |
| Avg. Rapid Clicks | Frustration indicator |
| Avg. Pages per Session | Navigation depth |
