Avg. Max Scroll Depth: Page Consumption Depth

Avg. Max Scroll Depth measures how far down the page visitors scroll on average per session, indicating content consumption depth.

Formula

Avg. Max Scroll Depth = SUM ( Max Scroll Depth per Session ) ÷ Session Count

Formula Components

Metric	Definition
Max Scroll Depth per Session	Furthest scroll point reached in each session (0-100%)
Session Count	Total number of sessions

Metadata
Type	Percentage
Data Source	Upstack Pixel
Aggregation	Average

Example

Visitors scrolled to 72% of page content on average across 8,000 sessions.

Page Type	Sessions	Avg. Scroll Depth
Homepage	3,000	65%
Product Pages	3,500	82%
Blog Posts	1,000	78%
Collection Pages	500	58%

How It Works

The Upstack Pixel tracks the maximum scroll position reached during each session. This is expressed as a percentage of the total page height. Pages with content below the fold are better measured by scroll depth than time on page.

When to Use

Scenario	Action
Low scroll depth on long pages	Move important content higher
Product page analysis	Ensure key info is above fold
Blog content optimization	Measure how much content is consumed
Landing page testing	Compare scroll behavior between variants

Metric	Relationship
Session Score	Overall engagement composite
Avg. Page Score	Per-page engagement depth
Avg. Scroll Ups	Re-reading behavior

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics