Avg. Pages per Session measures the average number of pages a visitor views during a single session, indicating browsing depth and engagement.
Avg. Pages per Session = Total Page Views ÷ Session Count
| Metric | Definition |
|---|
| Total Page Views | Sum of all page views across all sessions |
| Session Count | Total number of sessions |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Average |
Example
Your store averaged 4.2 pages per session across 10,000 sessions.
| Traffic Source | Sessions | Pages/Session |
|---|
| Organic Search | 4,000 | 5.1 |
| Paid Social | 3,000 | 3.2 |
| Email | 2,000 | 4.8 |
| Direct | 1,000 | 3.9 |
How It Works
Each distinct page load within a session is counted. Higher pages per session typically indicates visitors are exploring your catalog, comparing products, or moving through the purchase funnel.
When to Use
| Scenario | Action |
|---|
| Low pages/session | Improve internal linking and recommendations |
| Comparing traffic sources | Identify which channels drive exploration |
| Site redesign impact | Measure navigation improvements |
| Product discovery analysis | Evaluate catalog browsability |
| Metric | Relationship |
|---|
| Session Count | Total sessions |
| Avg. Session Duration | Time per session |
| Avg. Products Viewed | Product pages specifically |
