Average net revenue per order for first-time buyers after discounts and refunds.
| Metric | Definition |
|---|
| New Customer Net Revenue | Revenue from first-time buyers after discounts and refunds |
| New Customers | Count of distinct first-time buyers in the period |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Average |
Example
Your store acquired 385 new customers in March with $32,340 in net revenue:
| Metric | Value |
|---|
| NC Net Revenue | $32,340 |
| New Customers | 385 |
| NC Net AOV | $84.00 |
How It Works
Divides first-time buyer net revenue (after discounts and refunds) by new customer count. This gives the clearest measure of actual revenue collected per first order.
When to Use
| Scenario | Action |
|---|
| Calculate payback period | Divide CAC by NC Net AOV |
| Measure promotion impact | Compare against NC Gross AOV |
| Set CM1 targets | Use as revenue base for margin calculations |
| Benchmark acquisition | Compare NC vs RC Net AOV |
| Metric | Relationship |
|---|
| New Customer Net Revenue | Numerator of this metric |
| New Customer Total AOV | Same segment, includes shipping/taxes |
| Returning Customer Net AOV | Retention counterpart |
| New Customer Gross AOV | Before discounts and refunds |
