Documentation Index
Fetch the complete documentation index at: /llms.txt
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Track average order value for first-time buyers including shipping and taxes. Compare against returning customers to benchmark acquisition basket size.
| Metric | Definition |
|---|---|
| New Customer Total Revenue | Sum of all revenue from first-time buyers including shipping and taxes |
| New Customer Orders | New-customer orders in the period. Each customer has one, so this matches New Customers |
| Metadata | |
|---|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Average |
| Metric | Value |
|---|---|
| NC Total Revenue | $48,620 |
| New Customer Orders | 412 |
| NC Total AOV | $118.01 |
| Scenario | Action |
|---|---|
| Benchmark acquisition baskets | Compare NC Total AOV against RC Total AOV to see if new customers spend more or less |
| Evaluate first-order promotions | Track whether welcome offers attract larger or smaller baskets |
| Calculate acquisition ROAS | Combine with ad spend to measure first-order efficiency |
| Set free shipping thresholds | Position threshold above NC AOV to encourage larger carts |
| Metric | Relationship |
|---|---|
| Total AOV | All customers combined (NC + RC) |
| Returning Customer Total AOV | The retention counterpart to compare against |
| New Customer Total Revenue | The numerator of this metric |
| New Customer Net AOV | Same segment, after discounts and refunds |
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