Net AOV measures your average net revenue per order after discounts and refunds have been applied.
| Metric | Definition |
|---|
| Net Revenue | Revenue after subtracting discounts and refunds from gross revenue |
| Orders | Total number of completed orders placed |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store processed 1,247 orders in January with $124,700 in net revenue:
| Metric | Value |
|---|
| Net Revenue | $124,700 |
| Orders | 1,247 |
| Net AOV | $100.00 |
How It Works
Net AOV divides net revenue by order count. Unlike Gross AOV, it reflects actual retained revenue after discounts and refunds — the most accurate AOV for profitability and ROAS calculations.
When to Use
| Scenario | Action |
|---|
| Profitability analysis | Use Net AOV for accurate margin and contribution calculations |
| ROAS calculations | Pair with ad spend for true return on investment |
| Evaluating promotions | Compare Net vs Gross AOV to see discount impact |
| Customer segmentation | Compare New Customer Net AOV vs Returning Customer Net AOV |
| Metric | Relationship |
|---|
| Gross AOV | AOV before discounts and refunds |
| Total AOV | AOV including shipping and taxes |
| Net Revenue | Numerator — revenue after adjustments |
| New Customer Net AOV | Net AOV for first-time buyers |
