The total cost of processing payments for new customer orders, combining gateway fees and any additional user-defined transaction costs.
| Metric | Definition |
|---|
| New Customer Gateway Cost | Payment gateway processing fees for new customer orders |
| New Customer Other Transaction Cost | User-defined transaction costs from order cost entries for new customers |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store processed 847 new customer orders in April with $3,124 in total transaction costs:
| Component | Amount | % of NC Revenue |
|---|
| NC Gateway Cost | $2,541 | 3.0% |
| NC Other Transaction Cost | $583 | 0.7% |
| NC Total Transaction Cost | $3,124 | 3.7% |
How It Works
New Customer Total Transaction Cost aggregates all payment-related fees specifically for first-time buyer orders. Gateway costs are pulled from Shopify’s transaction data for orders where the customer had no prior purchase history. Other Transaction costs come from user-defined order cost entries with the “Transaction” category. This metric is deducted from NC CM1 to calculate NC CM2.
When to Use
| Scenario | Action |
|---|
| Calculating new customer CAC | Include in true customer acquisition cost analysis |
| Comparing customer segments | Benchmark NC vs. RC transaction costs |
| Unit economics modeling | Factor into per-new-customer profitability |
| Payment method optimization | Identify if new customers use higher-cost payment methods |
| Metric | Relationship |
|---|
| New Customer Gateway Cost | Component: payment processor fees for new customers |
| New Customer Other Transaction Cost | Component: user-defined transaction costs for new customers |
| Total Transaction Cost | All customers’ transaction costs combined |
| Returning Customer Transaction Cost | Compare to returning customer transaction costs |
