Total payment gateway fees for orders placed by new customers.
| Metric | Definition |
|---|
| Gateway Cost | Payment gateway processing fees including flat fees and percentage-based fees |
| customer_type = new_customer | Filter to include only first-time purchasers |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store processed $1,247 in gateway fees from new customers in January:
| Customer Type | Orders | Gateway Cost | Avg per Order |
|---|
| New Customers | 412 | $1,247 | $3.03 |
| Returning Customers | 835 | $2,089 | $2.50 |
How It Works
This metric sums all payment gateway processing fees—including percentage-based fees and flat per-transaction charges—for orders placed by first-time customers. Shopify identifies new customers as those with no prior order history in your store.
When to Use
| Scenario | Action |
|---|
| Customer acquisition analysis | Compare gateway costs between new and returning segments |
| LTV modeling | Include acquisition-phase transaction costs in customer economics |
| Processor negotiation | Benchmark new customer fees to negotiate better rates |
| CM2 segmentation | Understand how transaction costs vary by customer type |
| Metric | Relationship |
|---|
| Gateway Cost | Parent metric (all customers combined) |
| Returning Customer Gateway Cost | Same metric for repeat buyers |
| Total Transaction Cost | Includes gateway plus other transaction fees |
| New Customer Revenue | Revenue side of new customer economics |
