New Customer Gateway Cost: Payment Processing for First-Time Buyers

Total payment gateway fees for orders placed by new customers.

Formula

New Customer Gateway Cost = SUM ( Gateway Cost ) WHERE customer_type = new_customer

Formula Components

Metric	Definition
Gateway Cost	Payment gateway processing fees including flat fees and percentage-based fees
customer_type = new_customer	Filter to include only first-time purchasers

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your store processed $1,247 in gateway fees from new customers in January:

Customer Type	Orders	Gateway Cost	Avg per Order
New Customers	412	$1,247	$3.03
Returning Customers	835	$2,089	$2.50

New customers have higher per-order gateway costs due to smaller average order values.

How It Works

This metric sums all payment gateway processing fees—including percentage-based fees and flat per-transaction charges—for orders placed by first-time customers. Shopify identifies new customers as those with no prior order history in your store.

When to Use

Scenario	Action
Customer acquisition analysis	Compare gateway costs between new and returning segments
LTV modeling	Include acquisition-phase transaction costs in customer economics
Processor negotiation	Benchmark new customer fees to negotiate better rates
CM2 segmentation	Understand how transaction costs vary by customer type

Metric	Relationship
Gateway Cost	Parent metric (all customers combined)
Returning Customer Gateway Cost	Same metric for repeat buyers
Total Transaction Cost	Includes gateway plus other transaction fees
New Customer Revenue	Revenue side of new customer economics

See all Transaction Cost metrics →

Total Transaction Cost RC Gateway Cost

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics