Data Source: Shopify
Metrics: 11
Metrics: 11
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| Gateway Cost | Payment gateway fees | Track processing costs |
| Gateway Cost Per Order | Gateway cost per order | Per-order fees |
| Gateway Cost % | Gateway as % of revenue | Fee burden |
| Other Transaction Cost | Additional transaction fees | Misc processing costs |
| Total Transaction Cost | All transaction costs combined | Total processing burden |
| New Customer Gateway Cost | Gateway fees for new customers | Segment analysis |
| Returning Customer Gateway Cost | Gateway fees for returning customers | Compare segments |
| New Customer Other Transaction Cost | Other fees for new customers | Detailed new customer costs |
| Returning Customer Other Transaction Cost | Other fees for returning customers | Detailed returning costs |
| New Customer Total Transaction Cost | All transaction costs for new customers | Total NC payment burden |
| Returning Customer Transaction Cost | All transaction costs for returning customers | Total RC payment burden |
How These Metrics Relate
Transaction costs impact contribution margin at the CM2 level:- Total Transaction Cost = Gateway Cost + Other Transaction Cost
- New Customer Total Transaction Cost = NC Gateway Cost + NC Other Transaction Cost
- Returning Customer Transaction Cost = RC Gateway Cost + RC Other Transaction Cost
- CM2 = CM1 - Fulfillment Costs - Transaction Costs
- Gateway Cost % typically ranges from 2-3% of revenue for most processors
Choosing the Right Metric
- Payment optimization: Use Gateway Cost % to benchmark processor fees
- Per-order economics: Use Per Order metrics for unit economics
- Total processing: Use Total Transaction Cost for full payment burden
- Customer profitability: Compare New vs Returning transaction costs