Blended Audience Metrics | Upstack Documentation

Blended Audience metrics aggregate reach, impressions, frequency, and audience costs from all connected advertising platforms. Understand your total ad exposure without checking each platform separately.

Data Sources: Meta Ads, Google Ads, TikTok Ads
Metrics: 5

Metrics in This Group

Metric	Description	When to Use
Blended Impressions	Total ad views across all platforms	Measure total ad exposure and scale
Blended Reach	Unique users who saw your ads across all platforms	Measure total audience size
Blended Frequency	Average times each person saw your ads	Detect ad fatigue and optimize delivery
Blended CPM	Cost per 1,000 impressions across all platforms	Evaluate delivery cost efficiency
Blended CPP	Cost per person reached across all platforms	Measure cost efficiency per unique user

How These Metrics Relate

Blended Impressions counts every ad view across platforms
Blended Reach counts unique individuals across platforms
Blended Frequency = Impressions ÷ Reach — average views per person
Blended CPM = Spend ÷ Impressions × 1,000 — measures delivery cost
Blended CPP = Spend ÷ Reach — cost per person reached

Platform Overlap

Users may see ads on multiple platforms. Platform totals may exceed blended totals because:

A user who sees ads on both Meta and TikTok counts once in Blended Reach
Platform-specific reach counts them separately in each platform’s metrics

Blended metrics provide the most accurate total audience picture.

Blended Ad Spend Blended Impressions

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​Metrics in This Group

​How These Metrics Relate

​Platform Overlap

Metrics in This Group

How These Metrics Relate

Platform Overlap