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Blended Audience metrics aggregate reach, impressions, frequency, and audience costs from all connected advertising platforms. Understand your total ad exposure without checking each platform separately.
Data Sources: Meta Ads, Google Ads, TikTok Ads
Metrics: 5

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Metrics in This Group

MetricDescriptionWhen to Use
Blended ImpressionsTotal ad views across all platformsMeasure total ad exposure and scale
Blended ReachUnique users who saw your ads across all platformsMeasure total audience size
Blended FrequencyAverage times each person saw your adsDetect ad fatigue and optimize delivery
Blended CPMCost per 1,000 impressions across all platformsEvaluate delivery cost efficiency
Blended CPPCost per person reached across all platformsMeasure cost efficiency per unique user

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How These Metrics Relate

  • Blended Impressions counts every ad view across platforms
  • Blended Reach counts unique individuals across platforms
  • Blended Frequency = Impressions ÷ Reach — average views per person
  • Blended CPM = Spend ÷ Impressions × 1,000 — measures delivery cost
  • Blended CPP = Spend ÷ Reach — cost per person reached

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Platform Overlap

Users may see ads on multiple platforms. Platform totals may exceed blended totals because:
  • A user who sees ads on both Meta and TikTok counts once in Blended Reach
  • Platform-specific reach counts them separately in each platform’s metrics
Blended metrics provide the most accurate total audience picture.