The average number of times each unique user saw your ads across all channels.
Blended Frequency = Blended Impressions ÷ Blended Reach
| Metric | Definition |
|---|
| Blended Impressions | Total ad views across all channels |
| Blended Reach | Unique users who saw your ads across all channels |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your cross-channel campaigns delivered 8.4M impressions to 1.2M unique users:
| Metric | Value |
|---|
| Blended Impressions | 8,400,000 |
| Blended Reach | 1,200,000 |
| Blended Frequency | 7.0 |
How It Works
Blended Frequency aggregates impressions and reach from all connected ad platforms, then divides total impressions by unique reach. A frequency of 7.0 means users saw your ads 7 times on average across all channels combined.
When to Use
| Scenario | Action |
|---|
| Detecting ad fatigue | Frequency above 10–15 often signals diminishing returns |
| Balancing reach vs. repetition | Lower frequency = broader reach; higher = deeper engagement |
| Optimizing multi-channel campaigns | Compare blended frequency to platform-specific metrics |
| Budget reallocation | Shift spend to lower-frequency channels if saturation occurs |
| Metric | Relationship |
|---|
| Blended Impressions | Numerator in the frequency calculation |
| Blended Reach | Denominator in the frequency calculation |
| Blended CPM | Cost efficiency at current frequency level |
