The total number of times your ads were displayed across all advertising channels.
Blended Impressions = SUM ( Impressions ) ACROSS all platforms
| Metric | Definition |
|---|
| Meta Impressions | Number of times your Meta ads were displayed |
| Google Impressions | Number of times your Google ads were displayed |
| TikTok Impressions | Number of times your TikTok ads were displayed |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your campaigns delivered 2.4M impressions across all channels last week:
| Platform | Impressions | Share |
|---|
| Meta Ads | 1,200,000 | 50% |
| Google Ads | 840,000 | 35% |
| TikTok Ads | 360,000 | 15% |
How It Works
Blended Impressions aggregates impression counts from each connected advertising platform into a single metric. Each platform reports impressions differently—Meta counts each ad view, Google counts each ad load, and TikTok counts viewable impressions. This metric sums them all for a unified view of total ad delivery.
When to Use
| Scenario | Action |
|---|
| Measuring total reach | Track how many times your ads appear across all platforms |
| Calculating CPM | Divide Blended Spend by Blended Impressions × 1,000 |
| Frequency analysis | Compare impressions to reach to understand repeat views |
| Budget pacing | Monitor delivery against spend to ensure efficient ad serving |
| Metric | Relationship |
|---|
| Blended Reach | Unique users who saw your ads (impressions ÷ frequency) |
| Blended CPM | Cost per 1,000 impressions |
| Blended Frequency | Average impressions per unique user |
