Blended CPP: Cost Per Person Reached

Blended CPP measures how much you pay to show your ads to each unique person across all advertising channels.

Formula

Blended CPP = Blended Spend ÷ Blended Reach

Formula Components

Metric	Definition
Blended Spend	Total amount spent on advertising across all channels
Blended Reach	Total unique people who saw your ads across all channels

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your brand spent $12,000 on advertising last month and reached 400,000 unique people across all channels.

Channel	Spend	Reach	CPP
Meta Ads	$6,000	250,000	$0.024
Google Ads	$4,000	100,000	$0.040
TikTok Ads	$2,000	50,000	$0.040
Blended	$12,000	400,000	$0.030

How It Works

Blended CPP aggregates spend and reach data from all connected advertising platforms. It divides total spend by total unique people reached to show your average cost to reach one person. This metric helps evaluate cross-channel audience efficiency.

When to Use

Scenario	Action
Comparing audience efficiency across channels	Lower CPP indicates more cost-effective reach
Budget allocation decisions	Shift spend toward channels with lower CPP
Evaluating brand awareness campaigns	Track CPP trends to measure awareness efficiency
Identifying audience saturation	Rising CPP may indicate diminishing returns

Metric	Relationship
Blended Spend	Numerator in CPP calculation
Blended Reach	Denominator in CPP calculation
Blended CPM	Alternative audience cost metric (per 1,000 impressions)

See all Blended Audience metrics →

Blended CPM Blended Clicks

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics