Blended CPP measures how much you pay to show your ads to each unique person across all advertising channels.
Blended CPP = Blended Spend ÷ Blended Reach
| Metric | Definition |
|---|
| Blended Spend | Total amount spent on advertising across all channels |
| Blended Reach | Total unique people who saw your ads across all channels |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your brand spent $12,000 on advertising last month and reached 400,000 unique people across all channels.
| Channel | Spend | Reach | CPP |
|---|
| Meta Ads | $6,000 | 250,000 | $0.024 |
| Google Ads | $4,000 | 100,000 | $0.040 |
| TikTok Ads | $2,000 | 50,000 | $0.040 |
| Blended | $12,000 | 400,000 | $0.030 |
How It Works
Blended CPP aggregates spend and reach data from all connected advertising platforms. It divides total spend by total unique people reached to show your average cost to reach one person. This metric helps evaluate cross-channel audience efficiency.
When to Use
| Scenario | Action |
|---|
| Comparing audience efficiency across channels | Lower CPP indicates more cost-effective reach |
| Budget allocation decisions | Shift spend toward channels with lower CPP |
| Evaluating brand awareness campaigns | Track CPP trends to measure awareness efficiency |
| Identifying audience saturation | Rising CPP may indicate diminishing returns |
| Metric | Relationship |
|---|
| Blended Spend | Numerator in CPP calculation |
| Blended Reach | Denominator in CPP calculation |
| Blended CPM | Alternative audience cost metric (per 1,000 impressions) |
