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Blended Inline CTR measures the percentage of ad impressions that resulted in a click on an inline link within the ad content, across all channels.

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Formula

Blended Inline CTR = ( Blended Inline Link Clicks ÷ Blended Impressions ) × 100

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Formula Components

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Example

Your campaigns delivered 1,850,000 impressions and generated 5,550 inline link clicks across all channels this month:

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How It Works

Blended Inline CTR calculates the click-through rate specifically for links embedded within ad copy—such as hyperlinked words, hashtags, or mentions—rather than primary CTA buttons. This metric aggregates inline clicks and impressions from Meta, Google, and TikTok to show engagement with embedded links across your entire paid media mix.

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When to Use

See all Blended Clicks metrics →