Blended Inline Link Clicks: Clicks on Embedded Ad Links

Clicks on links embedded in the ad text or creative (not CTA buttons), aggregated across all ad platforms.

Formula

Blended Inline Link Clicks = SUM ( Inline Link Clicks ) ACROSS all platforms

Formula Components

Metric	Definition
Meta Inline Link Clicks	Clicks on embedded links within Meta ad copy or creative
Google Inline Link Clicks	Clicks on embedded links within Google ad text
TikTok Inline Link Clicks	Clicks on embedded links within TikTok ad creative

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your campaigns generated 2,840 inline link clicks this week:

Platform	Inline Clicks	Share
Meta Ads	1,560	55%
Google Ads	890	31%
TikTok Ads	390	14%

How It Works

Inline link clicks are counted when users click on links embedded within the ad’s text content—such as hyperlinked words, hashtags, or mentions—rather than the primary call-to-action button. This metric aggregates inline clicks across all connected ad platforms.

When to Use

Scenario	Action
Measuring content engagement	Identify ads where copy drives clicks vs. CTAs
Comparing click types	Contrast inline clicks with outbound and CTA clicks
Optimizing ad creative	Test different link placements in ad copy
Cross-platform analysis	Compare inline engagement across Meta, Google, TikTok

Metric	Relationship
Blended Link Clicks	All link clicks (includes inline, outbound, CTA)
Blended Clicks	Total clicks of all types on ads
Blended Outbound Clicks	Clicks that lead users off-platform

See all Blended Clicks metrics →

Blended Link Clicks Blended Outbound Clicks

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics