Clicks on links embedded in the ad text or creative (not CTA buttons), aggregated across all ad platforms.
Blended Inline Link Clicks = SUM ( Inline Link Clicks ) ACROSS all platforms
| Metric | Definition |
|---|
| Meta Inline Link Clicks | Clicks on embedded links within Meta ad copy or creative |
| Google Inline Link Clicks | Clicks on embedded links within Google ad text |
| TikTok Inline Link Clicks | Clicks on embedded links within TikTok ad creative |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your campaigns generated 2,840 inline link clicks this week:
| Platform | Inline Clicks | Share |
|---|
| Meta Ads | 1,560 | 55% |
| Google Ads | 890 | 31% |
| TikTok Ads | 390 | 14% |
How It Works
Inline link clicks are counted when users click on links embedded within the ad’s text content—such as hyperlinked words, hashtags, or mentions—rather than the primary call-to-action button. This metric aggregates inline clicks across all connected ad platforms.
When to Use
| Scenario | Action |
|---|
| Measuring content engagement | Identify ads where copy drives clicks vs. CTAs |
| Comparing click types | Contrast inline clicks with outbound and CTA clicks |
| Optimizing ad creative | Test different link placements in ad copy |
| Cross-platform analysis | Compare inline engagement across Meta, Google, TikTok |
| Metric | Relationship |
|---|
| Blended Link Clicks | All link clicks (includes inline, outbound, CTA) |
| Blended Clicks | Total clicks of all types on ads |
| Blended Outbound Clicks | Clicks that lead users off-platform |
