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Click metrics measure user engagement with ads across all connected platforms—total clicks, click-through rates, and costs per click.
Data Source: Meta Ads, Google Ads, TikTok Ads (aggregated)
Metrics: 18

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Metrics in This Group

MetricDescriptionWhen to Use
Blended Total ClicksNumber of clicks on ads across all channelsMeasure total click volume
Blended CPCCost per click across all channelsEvaluate click cost efficiency
Blended CTRClick-through rate across all channelsCompare creative performance
Blended Unique ClicksUnique people who clicked across all channelsCount distinct clickers
Blended Unique Click CTRUnique click-through rateFilter out repeat clicks
Blended Cost per Unique ClickCost per unique clickCost to engage new clickers
Blended Inline Link ClicksInline link clicks across all channelsMeasure in-ad link engagement
Blended Inline CTRInline link click-through rateEvaluate in-ad link performance
Blended Cost per Inline Link ClickCost per inline link clickCost for in-ad links
Blended Outbound ClicksClicks leading off-platformMeasure external traffic
Blended Outbound Click CTROutbound click-through rateEvaluate outbound performance
Blended Cost per Outbound ClickCost per outbound clickCost for external traffic
Blended Link ClicksLink clicks across all channelsMeasure link engagement
Blended Link Click CTRLink click-through rateEvaluate link performance
Blended Cost per Link ClickCost per link clickCost per link engagement
Blended Landing Page ViewsLanding page views from adsMeasure site visits
Blended Cost per LP ViewCost per landing page viewCost per site visit
Blended LP View RateLanding page view rateClick-to-visit conversion

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How These Metrics Relate

Click metrics progress from raw clicks to qualified site visits:
  • Total Clicks includes all interactions
  • Unique Clicks filters to distinct people
  • Link Clicks focuses on destination-driving clicks
  • Landing Page Views confirms the page actually loaded
CTR metrics = Clicks ÷ Impressions × 100 Cost metrics = Spend ÷ Clicks

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Choosing the Right Metric

  • Traffic campaigns: Focus on Link Clicks and Landing Page Views
  • Engagement analysis: Use Total Clicks and CTR
  • Cost efficiency: Compare CPC across campaigns
  • Quality assessment: Landing Page View Rate shows click-to-visit conversion