Blended Clicks Metrics | Upstack Documentation

Data Source: Meta Ads, Google Ads, TikTok Ads (aggregated)
Metrics: 18

Metrics in This Group

Metric	Description	When to Use
Blended Total Clicks	Number of clicks on ads across all channels	Measure total click volume
Blended CPC	Cost per click across all channels	Evaluate click cost efficiency
Blended CTR	Click-through rate across all channels	Compare creative performance
Blended Unique Clicks	Unique people who clicked across all channels	Count distinct clickers
Blended Unique Click CTR	Unique click-through rate	Filter out repeat clicks
Blended Cost per Unique Click	Cost per unique click	Cost to engage new clickers
Blended Inline Link Clicks	Inline link clicks across all channels	Measure in-ad link engagement
Blended Inline CTR	Inline link click-through rate	Evaluate in-ad link performance
Blended Cost per Inline Link Click	Cost per inline link click	Cost for in-ad links
Blended Outbound Clicks	Clicks leading off-platform	Measure external traffic
Blended Outbound Click CTR	Outbound click-through rate	Evaluate outbound performance
Blended Cost per Outbound Click	Cost per outbound click	Cost for external traffic
Blended Link Clicks	Link clicks across all channels	Measure link engagement
Blended Link Click CTR	Link click-through rate	Evaluate link performance
Blended Cost per Link Click	Cost per link click	Cost per link engagement
Blended Landing Page Views	Landing page views from ads	Measure site visits
Blended Cost per LP View	Cost per landing page view	Cost per site visit
Blended LP View Rate	Landing page view rate	Click-to-visit conversion

How These Metrics Relate

Click metrics progress from raw clicks to qualified site visits:

Total Clicks includes all interactions

Unique Clicks filters to distinct people

Link Clicks focuses on destination-driving clicks

Landing Page Views confirms the page actually loaded

CTR metrics = Clicks ÷ Impressions × 100 Cost metrics = Spend ÷ Clicks

Blended Clicks: Aggregated Click Performance