Formula
Blended Clicks = Meta Clicks + Google Clicks + TikTok Clicks
How it works
Upstack imports daily performance rows from each ad platform and stores every platform’s click count in one shared column. Blended Clicks sums that column for the date range and filters you pick. Each platform contributes a different field:
The three platforms are added as-is. Upstack doesn’t deduplicate people who clicked ads on more than one platform, and it doesn’t count unique clickers. For that, use Blended Unique Clicks.
Worked example
A skincare brand runs all three platforms for one week:
Blended Clicks is 18,400 + 6,250 + 3,900 = 28,550. Meta supplies 64% of the total, but about half of Meta’s clicks were not link clicks. If the brand reads 28,550 as “visits we paid for,” it overstates traffic.
Blended Link Clicks shows 9,100 here because only Meta rows carry a link-click count. Google and TikTok rows leave that column empty.
How to interpret it
- Read it as ad engagement, not site traffic. Compare it with Unique Sessions for the same period. A wide gap usually means a large share of clicks didn’t reach the site, which is expected for Meta’s all-clicks count.
- Check the mix before reacting to a jump. A rise driven by Meta can come from more profile or engagement clicks on a new creative, with no change in landing page traffic.
- Pair it with spend and impressions. Blended CPC and Blended CTR both use this number, so they inherit the same mixed definition.
Why it can differ from each ad platform’s UI
Upstack only includes ad accounts you’ve connected as sources. If you run a campaign in an account that isn’t connected, its clicks are missing from the blend. Adding up the three platform dashboards yourself also mixes the same three click definitions, so the total isn’t more “correct” than Upstack’s.FAQ
Are Blended Clicks the same as link clicks?
Are Blended Clicks the same as link clicks?
No. Meta’s contribution is its all-clicks count, which includes clicks that keep people on Meta. Use Blended Link Clicks or Blended Outbound Clicks when you need clicks that point at your site.
Why are Blended Clicks higher than my sessions?
Why are Blended Clicks higher than my sessions?
Not every click loads your site, and Meta’s count includes clicks that never leave Meta. Some visitors also block or abandon the page before the Upstack Pixel loads.
Can I see Blended Clicks per platform?
Can I see Blended Clicks per platform?
Yes. Meta Clicks, Google Clicks, and TikTok Clicks read the same stored column, each filtered to one platform, so the three add up to the blended total for the same filters.
Related metrics
See all Blended metrics →