Blended CTR measures the percentage of impressions that resulted in a click across all your advertising channels.
Blended CTR = ( Blended Clicks ÷ Blended Impressions ) × 100
| Metric | Definition |
|---|
| Blended Clicks | Total clicks across Meta, Google, and TikTok ads |
| Blended Impressions | Total impressions across all advertising channels |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns delivered 2,450,000 impressions and 36,750 clicks across all channels last month:
| Metric | Value |
|---|
| Blended Impressions | 2,450,000 |
| Blended Clicks | 36,750 |
| Blended CTR | 1.50% |
How It Works
Blended CTR aggregates clicks and impressions from Meta, Google, and TikTok, then calculates the overall click-through rate. This gives you a single view of ad engagement across your entire paid media mix.
When to Use
| Scenario | Action |
|---|
| Evaluating ad engagement | Compare to industry benchmarks (1-2% typical) |
| Testing new creative | Monitor CTR changes after launching variations |
| Budget allocation | Identify which channels drive higher engagement |
| Metric | Relationship |
|---|
| Blended Clicks | Numerator in CTR calculation |
| Blended Impressions | Denominator in CTR calculation |
| Blended CPC | Cost efficiency of each click |
