Blended CTR: Click-Through Rate Across All Channels

Blended CTR measures the percentage of impressions that resulted in a click across all your advertising channels.

Formula

Blended CTR = ( Blended Clicks ÷ Blended Impressions ) × 100

Formula Components

Metric	Definition
Blended Clicks	Total clicks across Meta, Google, and TikTok ads
Blended Impressions	Total impressions across all advertising channels

Metadata
Type	Percentage
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your campaigns delivered 2,450,000 impressions and 36,750 clicks across all channels last month:

Metric	Value
Blended Impressions	2,450,000
Blended Clicks	36,750
Blended CTR	1.50%

How It Works

Blended CTR aggregates clicks and impressions from Meta, Google, and TikTok, then calculates the overall click-through rate. This gives you a single view of ad engagement across your entire paid media mix.

When to Use

Scenario	Action
Evaluating ad engagement	Compare to industry benchmarks (1-2% typical)
Testing new creative	Monitor CTR changes after launching variations
Budget allocation	Identify which channels drive higher engagement

Metric	Relationship
Blended Clicks	Numerator in CTR calculation
Blended Impressions	Denominator in CTR calculation
Blended CPC	Cost efficiency of each click

See all Blended Clicks metrics →

Blended LP Views Blended Link CTR

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics