Blended Landing Page View Rate measures the percentage of clicks that resulted in a full landing page load across all your advertising channels.
Blended Landing Page View Rate = ( Blended Landing Page Views ÷ Blended Clicks ) × 100
| Metric | Definition |
|---|
| Blended Landing Page Views | Total successful page loads after ad clicks across all platforms |
| Blended Clicks | Total clicks on your ads across Meta, Google, and TikTok |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns generated 45,200 clicks and 38,420 landing page views last month:
| Metric | Value |
|---|
| Blended Clicks | 45,200 |
| Blended Landing Page Views | 38,420 |
| Blended Landing Page View Rate | 85% |
How It Works
Landing Page View Rate calculates how many ad clicks result in a user actually reaching your site. A click fires when someone taps your ad, but a landing page view only fires after the destination page fully loads. The gap between clicks and landing page views reveals drop-off during page load.
When to Use
| Scenario | Action |
|---|
| Diagnosing slow page speed | Low rates (under 70%) suggest your pages load too slowly |
| Identifying tracking issues | Sudden rate drops may indicate broken pixels or redirects |
| Evaluating mobile experience | Compare mobile vs desktop rates to find device-specific issues |
| Optimizing ad destinations | Test different landing pages and measure rate improvements |
| Metric | Relationship |
|---|
| Blended Landing Page Views | Numerator in this rate calculation |
| Blended Clicks | Denominator in this rate calculation |
| Blended CTR | Ad engagement rate—clicks ÷ impressions |
