Blended Landing Page Views measures the number of times users successfully loaded your landing page after clicking an ad across all connected advertising platforms.
Blended Landing Page Views = SUM ( Landing Page Views ) ACROSS all platforms
| Metric | Definition |
|---|
| Meta Landing Page Views | Successful page loads from Meta ad clicks |
| Google Landing Page Views | Successful page loads from Google ad clicks |
| TikTok Landing Page Views | Successful page loads from TikTok ad clicks |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your brand’s ads generated 12,450 landing page views last week across all platforms:
| Platform | Landing Page Views | Share |
|---|
| Meta Ads | 6,780 | 54% |
| Google Ads | 4,120 | 33% |
| TikTok Ads | 1,550 | 13% |
How It Works
Landing Page Views count when a user clicks your ad and the destination page successfully loads in their browser. This is more qualified than raw clicks—it confirms the user actually reached your site rather than bouncing before the page loaded due to slow connections or abandoned navigation.
When to Use
| Scenario | Action |
|---|
| Measuring qualified traffic | Track users who actually reached your site |
| Diagnosing click-to-visit drop-off | Compare link clicks vs landing page views |
| Evaluating page load performance | Low LP views vs high clicks suggests slow pages |
| Calculating cost per site visit | Divide spend by landing page views |
| Metric | Relationship |
|---|
| Blended Link Clicks | Clicks that lead to landing page views |
| Blended Outbound Clicks | Clicks that leave the ad platform |
| Blended Clicks | Total clicks including non-link interactions |
