Blended Landing Page Views: Successful Post-Click Site Visits

Blended Landing Page Views measures the number of times users successfully loaded your landing page after clicking an ad across all connected advertising platforms.

Formula

Blended Landing Page Views = SUM ( Landing Page Views ) ACROSS all platforms

Formula Components

Metric	Definition
Meta Landing Page Views	Successful page loads from Meta ad clicks
Google Landing Page Views	Successful page loads from Google ad clicks
TikTok Landing Page Views	Successful page loads from TikTok ad clicks

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your brand’s ads generated 12,450 landing page views last week across all platforms:

Platform	Landing Page Views	Share
Meta Ads	6,780	54%
Google Ads	4,120	33%
TikTok Ads	1,550	13%

How It Works

Landing Page Views count when a user clicks your ad and the destination page successfully loads in their browser. This is more qualified than raw clicks—it confirms the user actually reached your site rather than bouncing before the page loaded due to slow connections or abandoned navigation.

When to Use

Scenario	Action
Measuring qualified traffic	Track users who actually reached your site
Diagnosing click-to-visit drop-off	Compare link clicks vs landing page views
Evaluating page load performance	Low LP views vs high clicks suggests slow pages
Calculating cost per site visit	Divide spend by landing page views

Metric	Relationship
Blended Link Clicks	Clicks that lead to landing page views
Blended Outbound Clicks	Clicks that leave the ad platform
Blended Clicks	Total clicks including non-link interactions

See all Blended Clicks metrics →

Blended Unique Clicks Blended CTR

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics