Blended Add to Wishlists Value: Cross-Platform Wishlist Value

Blended Add to Wishlists Value measures the total monetary value of products saved to wishlists attributed to your advertising across all connected ad platforms.

Formula

Blended Add to Wishlists Value = SUM ( Wishlist Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Add to Wishlists Value	Monetary value of items added to wishlists from Meta ads
Google Add to Wishlists Value	Monetary value of items added to wishlists from Google ads
TikTok Add to Wishlists Value	Monetary value of items added to wishlists from TikTok ads

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Platform	Wishlist Value	% of Total
Meta Ads	$10,200	54%
Google Ads	$5,400	29%
TikTok Ads	$3,150	17%
Blended Total	$18,750	100%

Platform

Wishlist Value

% of Total

Meta Ads

$10,200

54%

Google Ads

$5,400

29%

TikTok Ads

$3,150

17%

Blended Total

$18,750

100%

How It Works

Blended Add to Wishlists Value aggregates the monetary value of all wishlist addition events attributed to your advertising across Meta, Google, and TikTok. Each platform reports the value based on their own attribution windows and models. This metric helps you understand the total potential value of products users are saving for future purchase.

When to Use

Scenario	Action
Measuring total saved-item value	Compare wishlist value against total ad spend
Identifying high-value product interest	Analyze which campaigns drive highest wishlist values
Forecasting potential revenue	Use wishlist value to predict future conversions
Comparing platform performance	Break down by platform to see value contribution

Metric	Relationship
Blended Add to Wishlists	Count of wishlist events; this metric shows their value
Blended Cost per Wishlist	Cost efficiency for generating wishlist additions
Blended Add to Carts Value	Value of items added to cart (next funnel stage)

Metric

Relationship

Blended Add to Wishlists

Count of wishlist events; this metric shows their value

Blended Cost per Wishlist

Cost efficiency for generating wishlist additions

Blended Add to Carts Value

Value of items added to cart (next funnel stage)

METRICS

Blended Add to Wishlists Value: Cross-Platform Wishlist Value

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics