Blended Add to Wishlists Value measures the total monetary value of products saved to wishlists attributed to your advertising across all connected ad platforms.
Blended Add to Wishlists Value = SUM ( Wishlist Value ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Add to Wishlists Value | Monetary value of items added to wishlists from Meta ads |
| Google Add to Wishlists Value | Monetary value of items added to wishlists from Google ads |
| TikTok Add to Wishlists Value | Monetary value of items added to wishlists from TikTok ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your ads drove $18,750 in wishlist value this week across all platforms:
| Platform | Wishlist Value | % of Total |
|---|
| Meta Ads | $10,200 | 54% |
| Google Ads | $5,400 | 29% |
| TikTok Ads | $3,150 | 17% |
| Blended Total | $18,750 | 100% |
How It Works
Blended Add to Wishlists Value aggregates the monetary value of all wishlist addition events attributed to your advertising across Meta, Google, and TikTok. Each platform reports the value based on their own attribution windows and models. This metric helps you understand the total potential value of products users are saving for future purchase.
When to Use
| Scenario | Action |
|---|
| Measuring total saved-item value | Compare wishlist value against total ad spend |
| Identifying high-value product interest | Analyze which campaigns drive highest wishlist values |
| Forecasting potential revenue | Use wishlist value to predict future conversions |
| Comparing platform performance | Break down by platform to see value contribution |
| Metric | Relationship |
|---|
| Blended Add to Wishlists | Count of wishlist events; this metric shows their value |
| Blended Cost per Wishlist | Cost efficiency for generating wishlist additions |
| Blended Add to Carts Value | Value of items added to cart (next funnel stage) |
