TikTok Add to Wishlists Value: Total Wishlist Revenue

TikTok Add to Wishlists Value measures the combined monetary value of all products added to wishlists by visitors from your TikTok ads.

Formula

TikTok Add to Wishlists Value = SUM ( Product Values Added to Wishlist )

Formula Components

Metric	Definition
Product Values Added to Wishlist	Catalog value of each product added to wishlist via TikTok ads

Metadata
Type	Currency
Data Source	TikTok Ads
Aggregation	Sum

Example

Your TikTok campaigns generated $12,450 in wishlist value last month from visitors saving products for later.

Campaign	Wishlists	Wishlist Value	Avg Item Value
Summer Collection	847	$6,230	$7.35
New Arrivals	512	$4,180	$8.16
Clearance Sale	423	$2,040	$4.82

How It Works

TikTok tracks when users add products to wishlists after interacting with your ads and sums the catalog value of those items. This metric signals future purchase intent—visitors who wishlist products often return to buy when timing or budget allows.

When to Use

Scenario	Action
Evaluating consideration stage performance	Compare wishlist value against actual purchase value
Identifying high-intent products	Find items with high wishlist value but low purchases
Planning retargeting campaigns	Target users who wishlisted high-value items
Seasonal trend analysis	Track wishlist value spikes before peak shopping periods

Metric	Relationship
TikTok Add to Wishlists	Count of wishlist actions generating this value
TikTok Cost per Add to Wishlist	Efficiency of driving wishlist actions
TikTok Add to Carts Value	Next stage in purchase funnel

See all TikTok Conversions metrics →

TikTok Wishlists TikTok Cost/Wishlist

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics