TikTok Add to Wishlists Value measures the combined monetary value of all products added to wishlists by visitors from your TikTok ads.
TikTok Add to Wishlists Value = SUM ( Product Values Added to Wishlist )
| Metric | Definition |
|---|
| Product Values Added to Wishlist | Catalog value of each product added to wishlist via TikTok ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your TikTok campaigns generated $12,450 in wishlist value last month from visitors saving products for later.
| Campaign | Wishlists | Wishlist Value | Avg Item Value |
|---|
| Summer Collection | 847 | $6,230 | $7.35 |
| New Arrivals | 512 | $4,180 | $8.16 |
| Clearance Sale | 423 | $2,040 | $4.82 |
How It Works
TikTok tracks when users add products to wishlists after interacting with your ads and sums the catalog value of those items. This metric signals future purchase intent—visitors who wishlist products often return to buy when timing or budget allows.
When to Use
| Scenario | Action |
|---|
| Evaluating consideration stage performance | Compare wishlist value against actual purchase value |
| Identifying high-intent products | Find items with high wishlist value but low purchases |
| Planning retargeting campaigns | Target users who wishlisted high-value items |
| Seasonal trend analysis | Track wishlist value spikes before peak shopping periods |
| Metric | Relationship |
|---|
| TikTok Add to Wishlists | Count of wishlist actions generating this value |
| TikTok Cost per Add to Wishlist | Efficiency of driving wishlist actions |
| TikTok Add to Carts Value | Next stage in purchase funnel |
