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Blended Add to Carts Value measures the total monetary value of items added to cart attributed to your advertising across all connected ad platforms.

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Formula

Blended Add to Carts Value = SUM ( Cart Value ) ACROSS All Channels

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Formula Components

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Example

Your ads drove $24,500 in cart value this week across all platforms:

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How It Works

Blended Add to Carts Value aggregates the monetary value of all add-to-cart events attributed to your advertising across Meta, Google, and TikTok. Each platform reports the value based on their own attribution windows and models. This metric helps you understand the total cart value your ads are generating before checkout.

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When to Use

See all Blended Conversions metrics →