Blended Add to Wishlists measures the total number of wishlist additions attributed to your ads across all connected advertising platforms.
Blended Add to Wishlists = SUM ( Wishlist Events ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Add to Wishlists | Wishlist additions attributed to Meta Ads campaigns |
| Google Add to Wishlists | Wishlist additions attributed to Google Ads campaigns |
| TikTok Add to Wishlists | Wishlist additions attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
A fashion brand running campaigns across three platforms sees 1,847 wishlist additions for the week:
| Platform | Wishlists | % of Total |
|---|
| Meta Ads | 1,024 | 55.4% |
| Google Ads | 512 | 27.7% |
| TikTok Ads | 311 | 16.9% |
| Blended Total | 1,847 | 100% |
How It Works
Blended Add to Wishlists aggregates wishlist addition events reported by each advertising platform. When a user clicks or views an ad and then adds a product to their wishlist within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view of consideration intent.
When to Use
| Scenario | Action |
|---|
| Measuring consideration intent | Track users who save products for later purchase |
| Comparing platform performance | See which channels drive the most wishlist activity |
| Optimizing mid-funnel campaigns | Identify ads that generate high-intent engagement |
| Forecasting future purchases | Wishlist users often convert within 30 days |
| Metric | Relationship |
|---|
| Blended View Contents | Previous funnel step before wishlist |
| Blended Add to Carts | Next funnel step after wishlist |
| Blended Purchases | Final conversion from wishlist users |
