Formula
Blended Add to Wishlists = SUM ( Wishlist Events ) ACROSS All Channels
Formula Components
Example
A fashion brand running campaigns across three platforms sees 1,847 wishlist additions for the week:How It Works
Blended Add to Wishlists aggregates wishlist addition events reported by each advertising platform. When a user clicks or views an ad and then adds a product to their wishlist within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view of consideration intent.When to Use
Related Metrics
See all Blended Conversions metrics →