Blended Appointments Value measures the total assigned monetary value of appointments or bookings attributed to your advertising across all connected ad platforms.
Blended Appointments Value = SUM ( Appointment Value ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Appointments Value | Assigned value of appointments attributed to Meta Ads campaigns |
| Google Appointments Value | Assigned value of appointments attributed to Google Ads campaigns |
| TikTok Appointments Value | Assigned value of appointments attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your booking campaigns generated $28,350 in attributed appointment value last month:
| Platform | Appointments Value | % of Total |
|---|
| Meta Ads | $15,592 | 55% |
| Google Ads | $8,505 | 30% |
| TikTok Ads | $4,253 | 15% |
| Blended Total | $28,350 | 100% |
How It Works
Blended Appointments Value aggregates the assigned monetary value of appointment bookings attributed to your ads across Meta, Google, and TikTok. Each platform reports its attributed appointment value based on your configured conversion tracking, and Upstack combines them into a single cross-platform view.
When to Use
| Scenario | Action |
|---|
| Measuring booking revenue impact | Compare attributed value against spend for appointment ROAS |
| Budget allocation decisions | Identify which platforms drive the highest-value bookings |
| Service pricing optimization | Evaluate if appointment values justify acquisition costs |
| Performance reporting | Show stakeholders total booking value driven by advertising |
| Metric | Relationship |
|---|
| Blended Appointments Scheduled | Count of appointments; this metric shows their value |
| Blended Cost per Appointment | Cost to acquire each appointment |
| Blended Leads | Broader lead metric that may include appointment bookings |
