Blended Leads measures the total number of lead submission events attributed to your ads across all connected advertising platforms.
Blended Leads = SUM ( Lead Events ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Leads | Lead submission events from Meta Ads campaigns |
| Google Leads | Lead submission events from Google Ads campaigns |
| TikTok Leads | Lead submission events from TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your campaigns generated 847 leads across all channels last month:
| Platform | Leads | % of Total |
|---|
| Meta Ads | 412 | 49% |
| Google Ads | 298 | 35% |
| TikTok Ads | 137 | 16% |
| Blended | 847 | 100% |
How It Works
Blended Leads aggregates lead conversion events reported by each connected advertising platform. When a user completes a lead action—form submission, newsletter sign-up, quote request, or contact inquiry—that’s attributed to an ad, each platform reports it as a lead. This metric sums those leads across Meta, Google, and TikTok to give you a unified view of lead generation performance.
When to Use
| Scenario | Action |
|---|
| Measuring total lead volume | Track overall lead generation across all paid channels |
| Comparing channel efficiency | Pair with Blended Cost per Lead to see cost per lead |
| Budget allocation | Identify which platforms drive the most leads for your spend |
| Funnel analysis | Compare leads to registrations for conversion rate insights |
| Metric | Relationship |
|---|
| Blended Cost per Lead | Cost efficiency metric using leads as the denominator |
| Blended Completed Registrations | Tracks registrations that follow lead capture |
| Blended Spend | Total ad spend driving these leads |
