Blended Appointments Scheduled measures the total number of appointment or booking events attributed to your ads across all connected advertising platforms.
Blended Appointments Scheduled = SUM ( Appointment Events ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Appointments Scheduled | Appointments from Meta Ads campaigns |
| Google Appointments Scheduled | Appointments from Google Ads campaigns |
| TikTok Appointments Scheduled | Appointments from TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your campaigns drove 847 appointments scheduled this month:
| Platform | Appointments | % of Total |
|---|
| Meta Ads | 423 | 50% |
| Google Ads | 296 | 35% |
| TikTok Ads | 128 | 15% |
| Blended | 847 | 100% |
How It Works
Blended Appointments Scheduled counts every appointment booking event attributed to your advertising across Meta, Google, and TikTok. Each platform’s conversion tracking captures scheduling events, which are then aggregated into this single metric for a unified view of booking performance.
When to Use
| Scenario | Action |
|---|
| Measuring lead gen performance | Track booking volume across all ad platforms |
| Comparing channel efficiency | Identify which platform drives the most bookings |
| Calculating cost per appointment | Divide total spend by appointments scheduled |
| Optimizing campaign targeting | Allocate budget toward highest-converting channels |
| Metric | Relationship |
|---|
| Blended Leads | Broader lead metric that includes appointments |
| Blended Completed Registrations | Related conversion event for signups |
| Blended CPA | Cost per acquisition for these conversions |
