Blended Appointments Scheduled: Aggregated Booking Conversions

Blended Appointments Scheduled measures the total number of appointment or booking events attributed to your ads across all connected advertising platforms.

Formula

Blended Appointments Scheduled = SUM ( Appointment Events ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Appointments Scheduled	Appointments from Meta Ads campaigns
Google Appointments Scheduled	Appointments from Google Ads campaigns
TikTok Appointments Scheduled	Appointments from TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your campaigns drove 847 appointments scheduled this month:

Platform	Appointments	% of Total
Meta Ads	423	50%
Google Ads	296	35%
TikTok Ads	128	15%
Blended	847	100%

How It Works

Blended Appointments Scheduled counts every appointment booking event attributed to your advertising across Meta, Google, and TikTok. Each platform’s conversion tracking captures scheduling events, which are then aggregated into this single metric for a unified view of booking performance.

When to Use

Scenario	Action
Measuring lead gen performance	Track booking volume across all ad platforms
Comparing channel efficiency	Identify which platform drives the most bookings
Calculating cost per appointment	Divide total spend by appointments scheduled
Optimizing campaign targeting	Allocate budget toward highest-converting channels

Metric	Relationship
Blended Leads	Broader lead metric that includes appointments
Blended Completed Registrations	Related conversion event for signups
Blended CPA	Cost per acquisition for these conversions

See all Blended Conversions metrics →

Blended CPL Blended Subscriptions

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics