Blended Cost per Appointment measures how much you spend on average to drive each appointment or booking through your ads across all advertising platforms combined.
| Metric | Definition |
|---|
| Blended Spend | Total advertising spend across all connected ad platforms |
| Blended Appointments Scheduled | Total appointment bookings attributed across all ad platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your business spent $12,000 across all ad platforms last month and scheduled 300 appointments.
| Metric | Value |
|---|
| Blended Spend | $12,000 |
| Blended Appointments Scheduled | 300 |
| Blended Cost per Appointment | $40.00 |
How It Works
Blended Cost per Appointment aggregates total advertising spend from Meta, Google, and TikTok, then divides by the total number of appointments attributed to those platforms. This provides a unified view of appointment acquisition efficiency without platform-specific silos.
When to Use
| Scenario | Action |
|---|
| Evaluating appointment generation efficiency | Compare blended cost per appointment against your target booking cost |
| Budget planning for booking campaigns | Use cost per appointment to forecast spend needed for appointment volume goals |
| Benchmarking against service value | Compare cost per appointment to average revenue per booked customer |
| Identifying efficiency trends | Track cost per appointment over time to spot improvements or degradation |
| Metric | Relationship |
|---|
| Blended Spend | Numerator — total ad spend across platforms |
| Blended Appointments Scheduled | Denominator — total appointments across platforms |
| Blended Cost per Lead | Similar efficiency metric for leads instead of appointments |
