Blended Cost per Lead measures how much you spend on average to acquire a single lead across all advertising platforms combined.
| Metric | Definition |
|---|
| Blended Spend | Total advertising spend across all connected ad platforms |
| Blended Leads | Total lead conversions attributed across all ad platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your business spent $5,000 across all ad platforms last month and generated 250 leads.
| Metric | Value |
|---|
| Blended Spend | $5,000 |
| Blended Leads | 250 |
| Blended Cost per Lead | $20.00 |
How It Works
Blended Cost per Lead aggregates total advertising spend from Meta, Google, and TikTok, then divides by the total number of leads attributed to those platforms. This provides a unified view of lead acquisition efficiency without platform-specific silos.
When to Use
| Scenario | Action |
|---|
| Evaluating overall lead generation efficiency | Compare blended CPL against your target cost per lead |
| Budget planning for lead campaigns | Use blended CPL to forecast spend needed for lead volume goals |
| Benchmarking against industry standards | Compare your blended CPL to industry averages |
| Identifying efficiency trends | Track blended CPL over time to spot improvements or degradation |
| Metric | Relationship |
|---|
| Blended Spend | Numerator — total ad spend across platforms |
| Blended Leads | Denominator — total leads across platforms |
| Blended Cost per Acquisition | Similar efficiency metric for purchases instead of leads |
| Blended ROAS | Revenue efficiency metric for overall ad performance |
