Blended Subscriptions Value measures the total monetary value of subscription sign-ups attributed to your advertising across all connected ad platforms.
Blended Subscriptions Value = SUM ( Subscription Value ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Subscriptions Value | Assigned value of subscriptions attributed to Meta Ads campaigns |
| Google Subscriptions Value | Assigned value of subscriptions attributed to Google Ads campaigns |
| TikTok Subscriptions Value | Assigned value of subscriptions attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your subscription campaigns generated $12,450 in attributed subscription value last month:
| Platform | Subscriptions Value | % of Total |
|---|
| Meta Ads | $7,470 | 60% |
| Google Ads | $3,735 | 30% |
| TikTok Ads | $1,245 | 10% |
| Blended Total | $12,450 | 100% |
How It Works
Blended Subscriptions Value aggregates the assigned monetary value of subscription sign-ups attributed to your ads across Meta, Google, and TikTok. Each platform reports its attributed subscription value based on your configured conversion tracking, and Upstack combines them into a single cross-platform view.
When to Use
| Scenario | Action |
|---|
| Measuring subscription revenue impact | Compare attributed value against spend for subscription ROAS |
| Budget allocation decisions | Identify which platforms drive the highest-value subscriptions |
| LTV forecasting | Project expected lifetime value based on subscription acquisition |
| Performance reporting | Show stakeholders total subscription revenue driven by advertising |
| Metric | Relationship |
|---|
| Blended Subscriptions | Count of subscriptions; this metric shows their value |
| Blended Cost per Subscription | Cost to acquire each subscription |
| Blended Trial Starts | Users who started trials before subscribing |
