Blended Cost per Subscription measures how much you spend across all ad platforms to acquire one subscription sign-up.
| Metric | Definition |
|---|
| Blended Spend | Total advertising spend aggregated across all connected ad platforms |
| Blended Subscriptions | Subscription sign-ups attributed to ads across Meta, Google, and TikTok |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
A subscription brand spent $4,500 across all ad platforms and acquired 150 subscriptions:
| Metric | Value |
|---|
| Total Spend | $4,500 |
| Subscriptions | 150 |
| Cost per Subscription | $30.00 |
How It Works
This metric divides your total advertising spend across Meta, Google, and TikTok by the number of subscription sign-ups attributed to those ads. Lower values indicate more efficient subscriber acquisition. Data syncs daily from each platform’s reporting API.
When to Use
| Scenario | Action |
|---|
| Setting acquisition targets | Establish benchmark cost per new subscription |
| Comparing platforms | Identify which platforms acquire subscribers cheapest |
| Budget allocation | Shift spend toward lower-cost subscription channels |
| Evaluating campaign efficiency | Compare cost per subscription across creative variants |
| Metric | Relationship |
|---|
| Blended Spend | Numerator — total advertising cost |
| Blended Subscriptions | Denominator — subscription sign-ups |
| Blended CPA | All-conversion cost efficiency metric |
