How much you spend on average for each video play initiation across all channels.
Blended Cost per Video Play = Blended Spend ÷ Blended Video Plays
| Metric | Definition |
|---|
| Blended Spend | Total ad spend across all platforms |
| Blended Video Plays | Total video play initiations across all platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns spent $15,000 and generated 500,000 video plays this month:
| Channel | Spend | Video Plays | Cost per Play |
|---|
| Meta Ads | $8,000 | 320,000 | $0.025 |
| TikTok Ads | $5,000 | 150,000 | $0.033 |
| Google Ads | $2,000 | 30,000 | $0.067 |
| Blended | $15,000 | 500,000 | $0.030 |
How It Works
Blended Cost per Video Play aggregates your total ad spend and video play initiations across all connected platforms, then calculates the average cost per play. Unlike video views (which may require watch duration), video plays count each time a video starts—including autoplay.
When to Use
| Scenario | Action |
|---|
| Evaluating play efficiency | Compare cost per play across campaigns to find cost-effective video creatives |
| Budget allocation | Shift budget toward channels with lower cost per play |
| Autoplay optimization | Measure how efficiently your ads trigger video starts |
| Cross-platform benchmarking | Compare play costs across Meta, Google, and TikTok |
| Metric | Relationship |
|---|
| Blended Spend | Numerator in cost per play calculation |
| Blended Video Plays | Denominator in cost per play calculation |
| Blended CPV | Cost per video view (requires watch duration) |
