Blended CPV: Cost Per Video View Across Channels

How much you pay on average for each video view across all channels.

Formula

Blended CPV = Blended Spend ÷ Blended Video Views

Metric	Definition
Blended Spend	Total ad spend across all platforms
Blended Video Views	Total video views across all platforms

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Your campaigns spent $12,000 and generated 400,000 video views this month:

Channel	Spend	Video Views	CPV
Meta Ads	$6,000	200,000	$0.030
TikTok Ads	$2,000	50,000	$0.040
Blended	$12,000	400,000	$0.030

Blended CPV aggregates your total ad spend and video views across all connected platforms, then calculates the average cost per view.

Scenario	Action
Evaluating video efficiency	Compare CPV across campaigns to find cost-effective creatives
Budget allocation	Shift budget toward channels with lower CPV

Metric	Relationship
Blended Spend	Numerator in CPV calculation
Blended Video Views	Denominator in CPV calculation
Blended CPM	Cost efficiency by impressions

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