How much you pay on average for each video view across all channels.
Blended CPV = Blended Spend ÷ Blended Video Views
| Metric | Definition |
|---|
| Blended Spend | Total ad spend across all platforms |
| Blended Video Views | Total video views across all platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns spent $12,000 and generated 400,000 video views this month:
| Channel | Spend | Video Views | CPV |
|---|
| Meta Ads | $6,000 | 200,000 | $0.030 |
| TikTok Ads | $2,000 | 50,000 | $0.040 |
| Blended | $12,000 | 400,000 | $0.030 |
How It Works
Blended CPV aggregates your total ad spend and video views across all connected platforms, then calculates the average cost per view.
When to Use
| Scenario | Action |
|---|
| Evaluating video efficiency | Compare CPV across campaigns to find cost-effective creatives |
| Budget allocation | Shift budget toward channels with lower CPV |
| Metric | Relationship |
|---|
| Blended Spend | Numerator in CPV calculation |
| Blended Video Views | Denominator in CPV calculation |
| Blended CPM | Cost efficiency by impressions |
