Data Source: Meta Ads, Google Ads, TikTok Ads (aggregated)
Metrics: 19
Metrics: 19
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| Blended Video Views | Number of video views across all channels | Measure total video reach |
| Blended CPV | Cost per video view | Evaluate view cost efficiency |
| Blended 15s Video Views | Views reaching 15 seconds | Measure short-form engagement |
| Blended Cost per 15s View | Cost per 15-second view | Cost for short attention |
| Blended 30s Video Views | Views reaching 30 seconds | Measure mid-length engagement |
| Blended Cost per 30s View | Cost per 30-second view | Cost for longer attention |
| Blended 25% Video Views | Views reaching 25% completion | Early retention metric |
| Blended 50% Video Views | Views reaching 50% completion | Midpoint retention |
| Blended 75% Video Views | Views reaching 75% completion | Strong retention signal |
| Blended 95% Video Views | Views reaching 95% completion | Near-complete views |
| Blended 100% Video Views | Views watching to completion | Full completion count |
| Blended 25% Completion Rate | Percentage reaching 25% | Early drop-off rate |
| Blended 50% Completion Rate | Percentage reaching 50% | Midpoint retention rate |
| Blended 75% Completion Rate | Percentage reaching 75% | Strong engagement rate |
| Blended 100% Completion Rate | Percentage completing video | Full completion rate |
| Blended ThruPlay Views | ThruPlay views (15s or complete) | Quality view count |
| Blended Cost per ThruPlay | Cost per ThruPlay | Cost for quality views |
| Blended Video Plays | Video play initiations | Total play starts |
| Blended Cost per Play | Cost per video play | Cost per play initiation |
How These Metrics Relate
Video metrics measure progressive engagement:- Video Plays = initial play starts (includes autoplay)
- Video Views = meaningful view threshold met
- 25% → 100% Views = progressive completion milestones
- ThruPlay = watched 15+ seconds or to completion
Choosing the Right Metric
- Brand awareness: Track Video Views and ThruPlay for reach
- Content quality: Compare completion rates to identify engaging content
- Cost efficiency: Use CPV and Cost per ThruPlay for video campaign optimization
- Funnel analysis: Track drop-off at each quartile to identify where viewers lose interest