Blended Video Metrics | Upstack Documentation

Video metrics measure how users engage with video ads across all connected platforms—views, completion rates, and view costs.

Data Source: Meta Ads, Google Ads, TikTok Ads (aggregated)
Metrics: 19

Metrics in This Group

Metric	Description	When to Use
Blended Video Views	Number of video views across all channels	Measure total video reach
Blended CPV	Cost per video view	Evaluate view cost efficiency
Blended 15s Video Views	Views reaching 15 seconds	Measure short-form engagement
Blended Cost per 15s View	Cost per 15-second view	Cost for short attention
Blended 30s Video Views	Views reaching 30 seconds	Measure mid-length engagement
Blended Cost per 30s View	Cost per 30-second view	Cost for longer attention
Blended 25% Video Views	Views reaching 25% completion	Early retention metric
Blended 50% Video Views	Views reaching 50% completion	Midpoint retention
Blended 75% Video Views	Views reaching 75% completion	Strong retention signal
Blended 95% Video Views	Views reaching 95% completion	Near-complete views
Blended 100% Video Views	Views watching to completion	Full completion count
Blended 25% Completion Rate	Percentage reaching 25%	Early drop-off rate
Blended 50% Completion Rate	Percentage reaching 50%	Midpoint retention rate
Blended 75% Completion Rate	Percentage reaching 75%	Strong engagement rate
Blended 100% Completion Rate	Percentage completing video	Full completion rate
Blended ThruPlay Views	ThruPlay views (15s or complete)	Quality view count
Blended Cost per ThruPlay	Cost per ThruPlay	Cost for quality views
Blended Video Plays	Video play initiations	Total play starts
Blended Cost per Play	Cost per video play	Cost per play initiation

Video metrics measure progressive engagement:

Completion rates = X% Views ÷ Video Views × 100

Brand awareness: Track Video Views and ThruPlay for reach
Content quality: Compare completion rates to identify engaging content
Cost efficiency: Use CPV and Cost per ThruPlay for video campaign optimization
Funnel analysis: Track drop-off at each quartile to identify where viewers lose interest

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