Blended Video Plays measures the total number of times your videos started playing across all advertising platforms, including autoplay.
Blended Video Plays = SUM ( Video Plays ) across Meta, Google, TikTok
| Metric | Definition |
|---|
| Meta Video Plays | Video plays from Meta Ads campaigns |
| Google Video Plays | Video plays from Google Ads campaigns |
| TikTok Video Plays | Video plays from TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your video campaigns generated 48,250 video plays last week across all platforms.
| Platform | Video Plays | Share |
|---|
| Meta Ads | 22,100 | 46% |
| TikTok Ads | 18,650 | 39% |
| Google Ads | 7,500 | 15% |
| Total | 48,250 | 100% |
How It Works
Video plays count each time a video starts playing, including autoplay. This metric aggregates plays from Meta, Google, and TikTok into a single cross-platform total. Each platform may define “play” slightly differently—Meta counts at 0 seconds, while others may require brief engagement.
When to Use
| Scenario | Action |
|---|
| Measuring video reach | Compare plays to impressions for play rate |
| Cross-platform reporting | View total video engagement in one metric |
| Campaign optimization | Identify which platforms drive most plays |
| Creative testing | Compare play counts across video variants |
| Metric | Relationship |
|---|
| Blended Video Views | Views with completion requirements |
| Blended ThruPlay Views | Videos watched to 15s or completion |
| Blended Impressions | Total ad impressions for play rate calculation |
