Blended Video Plays: Cross-Platform Video Engagement

Blended Video Plays measures the total number of times your videos started playing across all advertising platforms, including autoplay.

Formula

Blended Video Plays = SUM ( Video Plays ) across Meta, Google, TikTok

Formula Components

Metric	Definition
Meta Video Plays	Video plays from Meta Ads campaigns
Google Video Plays	Video plays from Google Ads campaigns
TikTok Video Plays	Video plays from TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your video campaigns generated 48,250 video plays last week across all platforms.

Platform	Video Plays	Share
Meta Ads	22,100	46%
TikTok Ads	18,650	39%
Google Ads	7,500	15%
Total	48,250	100%

How It Works

Video plays count each time a video starts playing, including autoplay. This metric aggregates plays from Meta, Google, and TikTok into a single cross-platform total. Each platform may define “play” slightly differently—Meta counts at 0 seconds, while others may require brief engagement.

When to Use

Scenario	Action
Measuring video reach	Compare plays to impressions for play rate
Cross-platform reporting	View total video engagement in one metric
Campaign optimization	Identify which platforms drive most plays
Creative testing	Compare play counts across video variants

Metric	Relationship
Blended Video Views	Views with completion requirements
Blended ThruPlay Views	Videos watched to 15s or completion
Blended Impressions	Total ad impressions for play rate calculation

See all Blended Video metrics →

Blended Video Views Blended ThruPlay Views

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics