Meta Click Metrics | Upstack Documentation

Data Source: Meta Marketing API
Metrics: 18

Metrics in This Group

Metric	Description	When to Use
Meta Clicks	All clicks on your ads	Measure total engagement interactions
Meta CPC	Cost per click	Evaluate click cost efficiency
Meta CTR	Click-through rate	Compare creative performance
Meta Link Clicks	Clicks on ad links	Measure traffic generation
Meta Link Click-Through Rate	Link clicks ÷ Impressions	Evaluate link engagement rate
Meta Cost per Link Click	Spend ÷ Link clicks	Optimize traffic acquisition cost
Meta Outbound Clicks	Clicks leaving Meta	Track exits to your website
Meta Outbound Click-Through Rate	Outbound clicks ÷ Impressions	Measure off-platform navigation rate
Meta Cost per Outbound Click	Spend ÷ Outbound clicks	Evaluate website visit cost
Meta Unique Clicks	Unique people who clicked	Count distinct clickers
Meta Unique Click-Through Rate	Unique clicks ÷ Reach	Measure per-person engagement
Meta Cost per Unique Click	Spend ÷ Unique clicks	Evaluate cost per new clicker
Meta Inline Clicks	Clicks on inline links	Track in-content link engagement
Meta Inline Link Click-Through Rate	Inline clicks ÷ Impressions	Measure inline content performance
Meta Cost per Inline Click	Spend ÷ Inline clicks	Optimize inline link costs
Meta Landing Page Views	Times landing page loaded	Verify actual page loads
Meta Cost per Landing Page View	Spend ÷ Landing page views	Measure true traffic cost
Meta Landing Page View Rate	LP views ÷ Link clicks	Identify bounce-before-load issues

How These Metrics Relate

Clicks includes all interactions (link clicks, reactions, profile visits)

Link Clicks are specifically clicks on your ad’s destination link

Outbound Clicks leave Meta to your website or app

Landing Page Views show how many people actually loaded your page after clicking

The gap between Link Clicks and Landing Page Views indicates bounce-before-load

Choosing the Right Metric

Awareness campaigns: Use Total Clicks and CTR to measure engagement breadth

Traffic campaigns: Use Link Clicks and Landing Page Views for site visits

Efficiency analysis: Compare CPC across campaigns to find cost-effective performers

Audience quality: Use Unique Clicks to avoid counting repeat clickers

Landing page issues: Compare Link Clicks vs Landing Page Views to detect load problems

​Metrics in This Group