Meta Inline Clicks measures the number of clicks on links embedded inside the ad unit itself, such as links in the post body or carousel cards.
Meta Inline Clicks = COUNT ( Inline link clicks )
| Metric | Definition |
|---|
| Inline link clicks | Clicks on links within the ad content itself, not the main CTA button |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your Meta campaign generated 2,847 inline clicks last week from carousel card links.
| Ad Format | Inline Clicks | Click Location |
|---|
| Carousel Ad | 1,623 | Card links |
| Single Image | 892 | Post body link |
| Video Ad | 332 | Description link |
How It Works
Meta tracks inline clicks separately from main CTA clicks. These are clicks on links embedded within the ad creative—like links in the post text, carousel card destinations, or video description links. This metric helps you understand engagement with supplementary links in your ad content.
When to Use
| Scenario | Action |
|---|
| Carousel performance analysis | Compare inline clicks across carousel cards to identify top-performing products |
| Ad copy optimization | Test different link placements in post body to maximize engagement |
| Multi-link ad strategy | Measure effectiveness of secondary links beyond your main CTA |
| Content engagement tracking | Understand how users interact with in-ad content links |
| Metric | Relationship |
|---|
| Meta Inline Clicks CTR | Click-through rate for inline links |
| Meta Cost per Inline Click | Cost efficiency of inline clicks |
| Meta Clicks | Total clicks including CTA and inline |
