Meta Landing Page View Rate measures the percentage of link clicks that resulted in your landing page fully loading.
Meta Landing Page View Rate = ( Meta Landing Page Views ÷ Meta Link Clicks ) × 100
| Metric | Definition |
|---|
| Meta Landing Page Views | Number of times your landing page fully loaded after an ad click |
| Meta Link Clicks | Clicks on your ad’s CTA button or primary link directing to your destination |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Meta Ads |
| Aggregation | Average |
Example
Your campaign received 2,450 link clicks and 1,890 landing page views in January, resulting in a 77.1% landing page view rate.
| Metric | Value | Insight |
|---|
| Link Clicks | 2,450 | Total ad clicks |
| Landing Page Views | 1,890 | Pages that fully loaded |
| LP View Rate | 77.1% | Share of clicks that converted to page loads |
How It Works
Meta calculates this rate by dividing landing page views by link clicks. A landing page view fires when your page fully loads after someone clicks your ad. Low rates suggest users are leaving before the page renders—often due to slow load times, excessive redirects, or mobile performance issues.
When to Use
| Scenario | Action |
|---|
| LP view rate below 70% | Audit page speed and reduce redirects |
| Mobile rates lower than desktop | Optimize mobile page performance and reduce asset sizes |
| Comparing landing pages | Identify which pages retain traffic best after ad clicks |
| Diagnosing high CPA | Check if users are reaching the page before blaming targeting |
| Metric | Relationship |
|---|
| Meta Landing Page Views | Numerator—total landing page loads |
| Meta Link Clicks | Denominator—total clicks on ad links |
| Meta Cost per Landing Page View | Cost efficiency for actual page loads |
