Meta Landing Page View Rate: Measure Click-to-Load Efficiency

Meta Landing Page View Rate measures the percentage of link clicks that resulted in your landing page fully loading.

Formula

Meta Landing Page View Rate = ( Meta Landing Page Views ÷ Meta Link Clicks ) × 100

Formula Components

Metric	Definition
Meta Landing Page Views	Number of times your landing page fully loaded after an ad click
Meta Link Clicks	Clicks on your ad’s CTA button or primary link directing to your destination

Metadata
Type	Percentage
Data Source	Meta Ads
Aggregation	Average

Example

Your campaign received 2,450 link clicks and 1,890 landing page views in January, resulting in a 77.1% landing page view rate.

Metric	Value	Insight
Link Clicks	2,450	Total ad clicks
Landing Page Views	1,890	Pages that fully loaded
LP View Rate	77.1%	Share of clicks that converted to page loads

How It Works

Meta calculates this rate by dividing landing page views by link clicks. A landing page view fires when your page fully loads after someone clicks your ad. Low rates suggest users are leaving before the page renders—often due to slow load times, excessive redirects, or mobile performance issues.

When to Use

Scenario	Action
LP view rate below 70%	Audit page speed and reduce redirects
Mobile rates lower than desktop	Optimize mobile page performance and reduce asset sizes
Comparing landing pages	Identify which pages retain traffic best after ad clicks
Diagnosing high CPA	Check if users are reaching the page before blaming targeting

Metric	Relationship
Meta Landing Page Views	Numerator—total landing page loads
Meta Link Clicks	Denominator—total clicks on ad links
Meta Cost per Landing Page View	Cost efficiency for actual page loads

See all Meta Clicks metrics →

Meta Unique CTR Meta CPC

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics