Meta Outbound Clicks: Clicks Leaving Meta

Meta Outbound Clicks measures the number of clicks on your ads that sent people to destinations outside of Meta—typically your website or app.

Metric	Definition
Clicks leaving Meta	Clicks on your ad that directed users to an external destination such as your website, app, or landing page

Metric

Definition

Clicks leaving Meta

Clicks on your ad that directed users to an external destination such as your website, app, or landing page

Metadata
Type	Number
Data Source	Meta Ads
Aggregation	Sum

Metadata

Type

Number

Data Source

Meta Ads

Aggregation

Sum

Campaign	Impressions	Outbound Clicks	Outbound CTR
Summer Sale	125,000	2,340	1.87%
New Arrivals	98,000	1,532	1.56%
Retargeting	45,000	1,000	2.22%

Campaign

Impressions

Outbound Clicks

Outbound CTR

Summer Sale

125,000

2,340

1.87%

New Arrivals

98,000

1,532

1.56%

Retargeting

45,000

1,000

2.22%

How It Works

Meta counts an outbound click each time someone clicks on your ad and is directed to a destination outside of Meta’s properties. This includes clicks to your website, app store listing, or any external URL. Outbound clicks exclude interactions that stay within Meta (like expanding an ad, viewing a profile, or clicking to comment).

When to Use

Scenario	Action
Measuring website traffic from ads	Track outbound clicks to see how many users Meta sent to your site
Comparing link vs. engagement campaigns	Use outbound clicks to focus on traffic-driving objectives
Optimizing landing page performance	Compare outbound clicks to landing page views to identify drop-off
Evaluating cost efficiency	Calculate cost per outbound click to measure acquisition efficiency

Metric	Relationship
Meta Outbound Clicks CTR	Percentage of impressions resulting in outbound clicks
Meta Cost Per Outbound Click	Average cost for each outbound click
Meta Landing Page Views	Users who clicked and loaded your landing page

Metric

Relationship

Meta Outbound Clicks CTR

Percentage of impressions resulting in outbound clicks

Meta Cost Per Outbound Click

Average cost for each outbound click

Meta Landing Page Views

Users who clicked and loaded your landing page

METRICS

Meta Outbound Clicks: Clicks Leaving Meta

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics