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Meta Link Clicks measures the number of clicks specifically on your ad’s call-to-action button or primary link that direct people to your website or app.

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Formula

Meta Link Clicks = COUNT ( Link clicks )

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Formula Components

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Example

Your Meta campaign received 3,847 link clicks last week across all ad sets.

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How It Works

Meta counts a link click when someone clicks your ad’s primary destination link—the CTA button, headline link, or any link configured to send traffic to your website or app. This excludes clicks on your profile, comments, shares, or photo expansions. Link clicks are the standard metric for measuring outbound traffic from your ads.

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When to Use

See all Meta Clicks metrics →