Meta Landing Page Views counts how many times your landing page fully loaded after someone clicked your ad.
Meta Landing Page Views = COUNT ( Landing page loads )
| Metric | Definition |
|---|
| Landing page loads | Number of times the destination page fired the landing page view event after an ad click |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your campaign received 2,450 link clicks but only 1,890 landing page views in January.
| Metric | Value | Insight |
|---|
| Link Clicks | 2,450 | Total ad clicks |
| Landing Page Views | 1,890 | Pages that fully loaded |
| Drop-off | 560 (23%) | Users who left before page loaded |
How It Works
Meta fires a landing page view event when your page fully loads after someone clicks your ad. This metric counts those events, giving you visibility into how many users actually reached your content versus bouncing before the page rendered.
When to Use
| Scenario | Action |
|---|
| Landing page views much lower than link clicks | Improve page load speed or reduce redirects |
| High drop-off rate on mobile | Optimize mobile page performance |
| Comparing landing pages | Identify which pages retain traffic best |
| Diagnosing conversion funnel leaks | Check if users are reaching the page before optimizing conversion |
| Metric | Relationship |
|---|
| Meta Link Clicks | Total clicks before landing page load filter |
| Meta Landing Page Views Cost | Cost per landing page view |
| Meta Landing Page View Rate | Percentage of clicks that result in page views |
